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4/24/2013 12:22:46 PM

Artificial Insemination? Now There's an App for That

Emily Nohr, The Omaha World-Herald

April 21, 2013 -- A business plan for an app that would simplify the identification process during artificial insemination for cows won the third annual Maverick Business Plan Competition held at the University of Nebraska at Omaha on Wednesday, April 17.

Rachel Ostrander, a Peter Kiewit Institute student studying IT innovation, took home the $3,000 grand prize for her app called Moo Maker. Her business plan for the Moo Maker outlined the need to digitize the process of matching the identification of the cow and the semen used during the artificial breeding process.

A native of western Nebraska who grew up on a ranch, Ostrander said the app would help farmers and ranchers replace the paper system they currently use. She already has a working prototype for the Moo Maker and has plans to test it out this summer.

Other winners: 

-- Taking second place and $2,000 was a three-person team that presented a business plan for STEM-DIRECT, an online portal that offers lessons in STEM (science, technology, engineering and math) education. The team included Manas Bharadwaj, an MBA student; Felix Burgstaller, an international graduate student taking management information systems classes; and Rob LaMagna-Reiter, an MBA student.

-- Taking third place and $1,000 was economics student Luis López who presented a business plan for CardioSys, a communication technologies company for the healthcare industry.

The contest was judged by representatives from SAC Federal Credit Union. The credit union, plus UNO’s College of Business Administration and the UNO Center for Innovation, Entrepreneurship and Franchising, sponsored the event.


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